A new era of cybersecurity. A new evolution of Onwardly.

A brand is more than its logo or colours. A brand is everything that represents who you have become, what you stand for, and where you are going. As a startup, we are constantly evolving and we needed a brand refresh that reflected that.

Since founder and CEO Phil Howie founded Onwardly in 2020, the business has continued to grow and scale—therefore, our brand needed to evolve with it.

The new brand is “not a rewrite, but a refinement,” explains Phil.

This is the next gen of what we hope to achieve as a business, for our customers.

Over the past few months, our team has worked collaboratively to revolutionise the Onwardly brand and move forward key elements that will define our mission towards security for every business. This led us to create a 7 day free trial of Onwardly, now available for the first time.

Our mission

In 2020, Phil saw a problem in the way that security work was being done.

There was nothing on the market quite like Onwardly. The cybersecurity industry was inaccessible to most, and expensive to say the least.

With Onwardly, Phil set about to change that by providing an accessible, affordable and achievable way for every business to proactively secure themselves.

Through listening to customer feedback, building a team, mapping out a product roadmap, and partnering with experts in security and privacy, Onwardly has reached new heights—and our mission needed to capture that.

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Our mission is to democratise security and privacy. We believe that cybersecurity is the single most powerful tool for business growth and continuity, yet few businesses actually have access to it in an affordable and achievable way.

Onwardly enables everyone, not just those with unlimited resourcing, to protect their data and move their mission forward.

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What we value

Our values are the driving force behind everything we do as a business and as a team. The decisions we make are guided by the following principles.

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• Dependable
• Human
• Growth-Minded
• Accessible
• Optimistic

These principles have been collaboratively developed and workshopped to produce statements that reflect the future of Onwardly. In order to achieve our mission, we value:

• Playing as one team. As team players, we’re all striving towards the same goal. We work together to do what’s best for each other and our customers. We build trust through collaboration and transparency, and we know that great things happen with the power of many.
• Moving forward with empathy. We show up, we own our mistakes and we get 1% better every day. No heroes or martyrs, we understand everyone brings something unique to the team and our customers are unique in their missions.
• Doing great things and moving fast. As team players, we’re all striving towards the same goal. We work together to do what’s best for each other and our customers. We build trust through collaboration and transparency, and we know that great things happen with the power of many.
• Innovating for everyone. Our mission is to enable every business to secure themselves. We prioritise accessibility in our brand, in our product, and for our customers. Every decision is made with ease of use in mind to deliver the best user experience possible.
• Embracing every challenge. We stay open-minded so that we can make progress together. Every challenge or difference in opinion is a chance to move closer towards our mission. We share, we listen, we learn—and do so with a positive attitude.

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Brand elements

As a startup, we are moving fast—however, it was important for us to really think about whether our brand was conveying our message: to make security accessible to all.

We ultimately decided to update our brand mark. As Phil said: “Not a rewrite, but a refinement.”

The previous logo didn’t connect to our name, which comes from the idea of moving forward—in context, how we help tech founders and startups to move security forward, faster.

The shapes you see in the new brand mark are inspired by the Braille letter for ‘O’ and visually create a forward pointing arrow, both of which time in with our mission to enable every business to secure themselves.

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Our new wordmark takes its form from our commitment to providing a clear and accessible user experience.

In terms of our colour palette, we went brighter, more vibrant, and accessible (to connect with our value of ‘Innovate for everyone’). We retained our previous Onwardly teal and introduced additional tones of purple and orange to convey our bright future. The tints and shades of our primary, secondary and tertiary colours are modern, and meet the requirements of Web Accessibility Standards.

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The trial experience

For the first time, Onwardly is available within a 7 day free trial. 

Considering our mission and our values, it was important for us to offer a more accessible way for businesses to get started with security.

It’s never been easier for tech leaders and startups to build, manage and scale their security and privacy programs.

The trial experience is built to be achievable. From the outset, you and your team can complete your assessments and get instant access to your security and privacy programs.

We believe that every business should have the resources to be able to proactive secure themselves. Start your free trial today.

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